A promo video made in an afternoon 100% AI-generated reaching over 2K viewers in the first weeks. The goal was to reduce time and costs while expanding creative possibilities.

The idea emphasizes being the best competitor: a 'stone cold runner,' 'stone cold player,' and part of the 'stone cold force' community. It highlights performance, competition, and community. New clips can showcase how the born-iced sneakers provide the stone cold force for athletes performing in different situations.

2024